The Coolidge Effect: Why Novelty Feels More Exciting Than the Familiar
What Is the Coolidge Effect? Why does something new often feel more exciting than what we already know? Psychology has an answer, and it’s called the Coolidge Effect. This phenomenon explains why novelty —especially in relationships— can spark desire, while routine sometimes dims it. The term comes from a curious anecdote about U.S. President Calvin Coolidge. … Read more